People are doing a lot of things these days using there mobile phone. Just take a look around, all you see is people with mobile phones. A few years ago it was more common to see people carrying there laptops around.
A 2012 Google survey found that:
- 74% of visitors were more likely to return to mobile friendly websites
- 61% were likely to leave if a site wasn’t mobile friendly, and
- 67% were more likely to buy at a mobile friendly website
This study was in 2012 over 4 years ago now imagine if this study was conducted today. I am sure there are new studies out there but its amazing how important having a mobile presence. If your going to build a website make sure you don’t use a site builder because most aren’t very responsive to mobile devices.
What is an online website builder?
Online website builder software provides customers with a user interface and hundreds of templates to build your website. The top companies include web.com, wix.com, and godaddy.com, but there are many more. For a small amount per month, a client can develop their own website by means of the drag and drop interface. Most of these companies have made the learning curve on their software pretty small, so getting very basic website up in a hurry is fairly easy.
Why Might you Want to Avoid Online Website Builders?
Online website builders provide a basic site for really made for DIY webmasters or hobbyists. While you can get a website up fast, it is very limited in terms of design elements you can add or use. To functionally upgrade your website you are going to need software extensions- things like SEO (search engine optimization), adding a form, or online scheduling are going to cost more. These additions add up over time.
With a large company, you are not going to get access to support, or the one on one attention that a web designing firm will provide for you.
What does a Web Designing Firm do?
A Web Designing Firm does at least 2 jobs. The design part is more artistic, with a skill set that involves the visual layout and ergonomics of the site. A Web Designing Firm has developers who works more with the way a site works- it’s functionality. They piece together your site to create a professional site that can never be matched by a site builder.
A web design firm is made up of designers and developers working together- and maybe a SEO person, and/or a marketing expert- this is more of an option for medium to larger businesses due to the greater expense.
Think twice before you start to invest so much time in a site builder.
Search Engine Optimization, also known as SEO, is how a website can be improved or optimized so it ranks higher by search engines. By improving a site’s visibility to search engines and focusing on how the search engine algorithm measures a website, a site can have better results in the Search Engine Results Page (SERP). The forever changing landscape of Google Updates that improve search results has created a shift in strategy. Cheating the system by using black hat techniques is getting sites penalized and de-indexed. Now one must create content that is searchable, shareable and linkable that is not only unique to the site but also a unique and expert opinion on the topic. It is vital to put a focus on creating websites and pages for Should say “users, not websites for search that try to “trick” the search engines.
You may see advertisements for easy to use site builders but they come with a huge draw back. They promote content duplication which can lead to serious SEO inefficiency. Hire experts that will help you with becoming number one not just another page that never sees traffic.